That Cologne Cost You More Than You Paid For It – Business and Referrals
Have you ever put a proposal together for a prospect, know that you are on target to get the business, they schedule a meeting with you, things seem to go well, you walk away and never get the business. You call them, you try to find out what happen, were you under bid, was there something about the proposal that they did not like, or did they just change their mind? There are some reasons that people are just not going to tell you!
Chatting with some friends, one of the girls told us about the trials and tribulations of hiring a designer/decorator for her home and office. She was certain that she had the right person chosen, she scheduled a meeting with the lady to go over the plans and the proposal. For the sake of this article we will call her Betty, at precisely 3:00pm Betty showed up with her plans, her proposal and her extremely over powering scent, which entered the room 4 feet before her. After 30 minutes Cindy could no longer sit in the room with Betty, her head was starting to hurt and she could not breath because the scent of the perfume was so overwhelming. After Betty left, Cindy’s husband came home, he too commented on the lingering smell of the perfume.
They chose not to give Betty the contract, they did not feel that they would be able to have her in their home or work closely with her because of her perfume. So, let me ask you, is your perfume, cologne, or other odors costing you business?
- A little goes a long way. Don’t bathe in it.
- Just because you can’t smell it does not mean the rest of us can’t
- Do Not put scent on your clothing, put it on your skin in limited amounts, your body chemistry will do the rest.
- Don’t put a little extra on right before the appointment
- Don’t try to cover cigarette smoke with your cologne, it makes it worse
Building credibility takes a lot of work, getting in front of good prospects even more, don’t let your favorite scent, cost you business. Very few people will actually tell you the truth about how you smell, after all they do not want to make you mad, instead they will just choose not to do business with you or refer business to you and you may never know why. This is one place where less is more, and more is going to cost you.